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Principal, GeoffreyAMoore; Chairman Emeritus, Chasm Institute LLC
29
Jan 2014

Crossing the Chasm: What's New, What's Not? Part 2

Crossing the Chasm: What's New, What's Not? Part 2

conservativescrossing the chasmpragmatistsskepticstechnology adoption life cycletechnology enthusiastsvisionarieswhole product

This post originally appeared on LinkedIn InfluencersFollow Geoffrey Moore on LinkedIn.

In the blog prior to this one, I outlined seven things I thought were not only new but in a way that impacts the application of the crossing the chasm market development model. In this blog, I want to provide a counterbalance to that and present seven things I believe have not changed.

28
Jan 2014

Crossing the Chasm: What's New, What's Not? Pt. 1

Crossing the Chasm: What's New, What's Not? Pt. 1

B2Bb2b2cb2cbusiness modelcloud computingConsumercrossing the chasmdistributionfour gearsmarketing

This post originally appeared on LinkedIn InfluencersFollow Geoffrey Moore on LinkedIn.

January 28 is the publication date for the third edition of Crossing the Chasm. As with the second edition, i have worked hard to preserve the original argument largely intact. The big change is all new case examples referencing companies who crossed the chasm sometime in the past two years. This should make the book a bit more accessible to the current generation of entrepreneurs and perhaps a fun reread for those looking for a refresh.

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Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.

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