Principal, GeoffreyAMoore; Chairman Emeritus, Chasm Institute LLC
Principal, GeoffreyAMoore; Chairman Emeritus, Chasm Institute LLC - Geoffrey Moore
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This post originally appeared on LinkedIn Influencers. Follow Geoffrey Moore on LinkedIn.
In the blog prior to this one, I outlined seven things I thought were not only new but in a way that impacts the application of the crossing the chasm market development model. In this blog, I want to provide a counterbalance to that and present seven things I believe have not changed.
Principal, GeoffreyAMoore; Chairman Emeritus, Chasm Institute LLC - Geoffrey Moore
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This post originally appeared on LinkedIn Influencers. Follow Geoffrey Moore on LinkedIn.
January 28 is the publication date for the third edition of Crossing the Chasm. As with the second edition, i have worked hard to preserve the original argument largely intact. The big change is all new case examples referencing companies who crossed the chasm sometime in the past two years. This should make the book a bit more accessible to the current generation of entrepreneurs and perhaps a fun reread for those looking for a refresh.