High-Tech Experts with Decades of Real-World Experience

Chasm Institute leadership also functions as instructors and have a wealth of practical experience in high-tech. From computer systems to enterprise software to printers, our backgrounds are quite diverse. We are each dedicated to not only the transfer of knowledge about high-tech strategy, but also the application of this knowledge to your company.

Each instructor has a master's degree or higher and many often serve as guest lecturers in major business schools.

To meet our diverse client needs, we often partner with select affiliates who bring specific functional, industry or geographic expertise. Our affiliates operate their own highly regarded consulting practices and seamlessly complement Chasm Institute's frameworks and processes.


Credentials / Experience

Ph.D. University of Washington, BS Stanford University

Author: Crossing the Chasm, Escape Velocity, Dealing with Darwin, Living on the Fault Line, Inside the Tornado. 

Mohr Davidow Ventures, TCG Advisors, The Chasm Group, Regis McKenna

Geoffrey Moore

Chairman Emeritus

Credentials / Experience

MBA University of North Texas

The Chasm Group, Oracle, JD Edwards, Dun & Bradstreet Software (McCormack & Dodge), The Service Bureau Company

Mark Cavender

Managing Director

Credentials / Experience

MBA Harvard Business School

Price Waterhouse (PwC), Harbridge Consulting, Hewlett-Packard, Pepsico

Michael Eckhardt

Managing Director

Credentials / Experience

MBA San Jose State University

VMware, Panasonic, Citrix, Intel, 3Com

Tobias Yergin

Director - Strategy Services

Credentials / Experience

M. Eng. Cornell University, MBA Harvard Business School

United Technologies, GK Technologies, Pepsico International, Fidelity International Ltd

Marc Rose

Director - Strategy Services

Credentials / Experience

Ph.D. Ohio State University

Hewlett-Packard, General Electric, Bell Laboratories

Betty Sproule

Director - Strategy Services

Credentials / Experience

MBA University of California

Qualcomm, SnapTrack (a Qualcomm company), Corsair Communications, Octel Communications, Hewlett-Packard

Steve Brown

Director - Strategy Services

Credentials / Experience

City University of New York - Queens College

Hewlett-Packard, Paul Capital Partners

Angela Martinez

Programs and Client Services Manager

Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.


Aug 2017
Chasm Institute Makes Rare Director Appointment

Tobias Yergin Brings Customer-Centric Product Strategy Expertise to the Firm. Chasm Institute LLC announced today that Tobias Yergin has joined the firm.

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Jul 2017

The Japanese economy has long been renowned for its manufacturing expertise and its adherence to the quality principles of kaizen.  While this brought great success to Japan through the 1980s, the economy has yet to fully recover from the bursting of the “Nikkei Bubble” in 1990.

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Apr 2016
Chasm Institute Announces Initial Release of ChasmPlaybook

Today Chasm Institute announced the initial release of ChasmPlaybook, a native Salesforce.com application Read more ...

Sep 2014
Chasm Institute Honored with Brandon Hall Excellence Award

Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall 

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Aug 2014
Chasm Institute Mentors Intel "Make It Wearable" Finalist

Intel today announced the finalists in its "Make It Wearable" program, highlighting 10

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