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What is Vertical Marketing?
Why do Vertical Marketing
When Should We Do Vertical Marketing?
How Do We Segment?
Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies.
Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.
Tobias Yergin Brings Customer-Centric Product Strategy Expertise to the Firm. Chasm Institute LLC announced today that Tobias Yergin has joined the firm.
The Japanese economy has long been renowned for its manufacturing expertise and its adherence to the quality principles of kaizen. While this brought great success to Japan through the 1980s, the economy has yet to fully recover from the bursting of the “Nikkei Bubble” in 1990.
Today Chasm Institute announced the initial release of ChasmPlaybook, a native Salesforce.com application Read more ...
Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall
Intel today announced the finalists in its "Make It Wearable" program, highlighting 10
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