Our Webcasts Are Practical and Informative

Learn key concepts based on Geoffrey Moore's books plus our practical experience of working in hundreds of client engagements.

Our webcasts cover a broad range of topics. 

  • Winning in Vertical Markets: Skills + Tools + Methods to Accelerate Time-to-Revenue and Dominate Key Segments
  • Escape Velocity: Free Your Company's Future from the Pull of the Past


Skills + Tools + Methods to Accelerate Time-to-Revenue and Dominate Key Segments


Vertical Marketing: What, Why, When, and How?

Topics include:

What is Vertical Marketing?

  • What is a segment?
  • What is the ideal size of a segment?
  • What are the key measures of vertical market success?

Why do Vertical Marketing

  • What is market power and why is it important?
  • Why segment? 8 key reasons for creating and executing a vertical market strategy

When Should We Do Vertical Marketing?

  • When in the Technology Adoption Life Cycle is segmentation appropriate?
  • When in the Technology Adoption Life Cycle is segmentation NOT appropriate?

How Do We Segment?

  • How do we analyze potential vertical segments?
  • How do we prioritize vertical segments?

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Vertical Marketing: 9 Essential Keys to a Successful Strategy

Topics include:

  • Who is my Target Customer?
  • What is their Compelling Reason to Buy?
  • What Whole Product Enablers are required to form a solution?
  • How do we evaluate and select Partners & Allies?
  • What is our Distribution strategy?
  • What is our Pricing strategy?
  • Who is the Competition?
  • How can Positioning differentiate us?
  • How do we select the Next Target Vertical?

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Vertical Marketing: Creating Winning Go-to-Market Programs

Topics include:

  • Defining the whole product
  • Recruiting whole product partners
  • Developing whole product messagine
  • Creating a market relations infrastructure
  • Developing sales support programs
  • Evaluating and selecting sales channels

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Vertical Marketing: Tools for Creating and Implementing a Successful Market Development Strategy

Topics include:

  • Non cloud-based tools
  • Cloud-based tools
  • Deciding which are best for your organization

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Introducing ChasmPlaybook: Plan, execute, and manage Target Market Initiatives in the cloud.

Toplcs include:

  • The problem
  • The solution
  • Introducing ChasmPlaybook
  • Where ChasmPlaybook fills the gap
  • Database design
  • Target segments
  • Elevator pitch
  • Executive summary
  • Key outcomes
  • How to take a test drive or install on the Salesforce AppExchange

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Other Webcasts:


Crossing the Chasm 3.0 -- Lessons from Silicon Valley on Accelerating Growth

Topics include:

  • How tech-based companies -- and their B2B marketing and sales organizations -- can accelerate revenue growth in 2016 - 2017
  • Key learnings from the newly-updated "Crossing the Chasm 3.0" book -- and Chasm Institute's 500+ client engagements in the past 15 years
  • Practical advice, examples and tips on go-to-market success, marketing / sales alignment, and 9 key points for driving profitable growth.

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Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.


Aug 2017
Chasm Institute Makes Rare Director Appointment

Tobias Yergin Brings Customer-Centric Product Strategy Expertise to the Firm. Chasm Institute LLC announced today that Tobias Yergin has joined the firm.

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Jul 2017

The Japanese economy has long been renowned for its manufacturing expertise and its adherence to the quality principles of kaizen.  While this brought great success to Japan through the 1980s, the economy has yet to fully recover from the bursting of the “Nikkei Bubble” in 1990.

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Apr 2016
Chasm Institute Announces Initial Release of ChasmPlaybook

Today Chasm Institute announced the initial release of ChasmPlaybook, a native Salesforce.com application Read more ...

Sep 2014
Chasm Institute Honored with Brandon Hall Excellence Award

Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall 

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Aug 2014
Chasm Institute Mentors Intel "Make It Wearable" Finalist

Intel today announced the finalists in its "Make It Wearable" program, highlighting 10

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