Our Webcasts Are Practical and Informative

Learn key concepts based on Geoffrey Moore's books plus our practical experience of working in hundreds of client engagements.

Our webcasts cover a broad range of topics. 

  • Winning in Vertical Markets: Skills + Tools + Methods to Accelerate Time-to-Revenue and Dominate Key Segments
  • Escape Velocity: Free Your Company's Future from the Pull of the Past

WINNING IN VERTICAL MARKETS: 

Skills + Tools + Methods to Accelerate Time-to-Revenue and Dominate Key Segments

 

Vertical Marketing: What, Why, When, and How?

Topics include:

What is Vertical Marketing?

  • What is a segment?
  • What is the ideal size of a segment?
  • What are the key measures of vertical market success?

Why do Vertical Marketing

  • What is market power and why is it important?
  • Why segment? 8 key reasons for creating and executing a vertical market strategy

When Should We Do Vertical Marketing?

  • When in the Technology Adoption Life Cycle is segmentation appropriate?
  • When in the Technology Adoption Life Cycle is segmentation NOT appropriate?

How Do We Segment?

  • How do we analyze potential vertical segments?
  • How do we prioritize vertical segments?

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Vertical Marketing: 9 Essential Keys to a Successful Strategy

Topics include:

  • Who is my Target Customer?
  • What is their Compelling Reason to Buy?
  • What Whole Product Enablers are required to form a solution?
  • How do we evaluate and select Partners & Allies?
  • What is our Distribution strategy?
  • What is our Pricing strategy?
  • Who is the Competition?
  • How can Positioning differentiate us?
  • How do we select the Next Target Vertical?

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Vertical Marketing: Creating Winning Go-to-Market Programs

Topics include:

  • Defining the whole product
  • Recruiting whole product partners
  • Developing whole product messagine
  • Creating a market relations infrastructure
  • Developing sales support programs
  • Evaluating and selecting sales channels

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Vertical Marketing: Tools for Creating and Implementing a Successful Market Development Strategy

Topics include:

  • Non cloud-based tools
  • Cloud-based tools
  • Deciding which are best for your organization

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Introducing ChasmPlaybook: Plan, execute, and manage Target Market Initiatives in the cloud.

Toplcs include:

  • The problem
  • The solution
  • Introducing ChasmPlaybook
  • Where ChasmPlaybook fills the gap
  • Database design
  • Target segments
  • Elevator pitch
  • Executive summary
  • Key outcomes
  • How to take a test drive or install on the Salesforce AppExchange

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Other Webcasts:

 

Crossing the Chasm 3.0 -- Lessons from Silicon Valley on Accelerating Growth

Topics include:

  • How tech-based companies -- and their B2B marketing and sales organizations -- can accelerate revenue growth in 2016 - 2017
  • Key learnings from the newly-updated "Crossing the Chasm 3.0" book -- and Chasm Institute's 500+ client engagements in the past 15 years
  • Practical advice, examples and tips on go-to-market success, marketing / sales alignment, and 9 key points for driving profitable growth.

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Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.

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