Our webcasts are practical and informative. Learn key concepts based on Geoffrey Moore's books plus our practical experience of working in hundreds of client engagements.

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Frameworks provide a guide for making critical decisions. Our frameworks include:.

• The Hierarchy of Powers
• The Category Maturity Life Cycle
• The 9-Point Strategy Checklist

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Tools provide a practical way of bridging the gap between frameworks and their application to a specific client business issue. 

• Life cycle placement
• Discontinuity analysis
• Go-to-market programs

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Our work is based on a solid foundation of Geoffrey Moore's best-selling business books:

• Crossing the Chasm
• Escape Velocity
• Dealing with Darwin
• Living on the Fault Line
• Inside the Tornado

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Download our templates to give you a head start in developing strategy:

• Customer scenario development + scoring packet
• Scenario rating worksheet

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