Blogs

Geoffrey Moore | Mark Cavender | Michael Eckhardt | Andrew Salzman | Philip Lay

Join us as we discuss current topics in high-tech marketing

Blogs by the Chasm Institute Team & Colleagues

 
     
Principal, GeoffreyAMoore; Chairman Emeritus, Chasm Institute LLC
29
Jan 2014

Crossing the Chasm: What's New, What's Not? Part 2

Crossing the Chasm: What's New, What's Not? Part 2

conservativescrossing the chasmpragmatistsskepticstechnology adoption life cycletechnology enthusiastsvisionarieswhole product

This post originally appeared on LinkedIn InfluencersFollow Geoffrey Moore on LinkedIn.

In the blog prior to this one, I outlined seven things I thought were not only new but in a way that impacts the application of the crossing the chasm market development model. In this blog, I want to provide a counterbalance to that and present seven things I believe have not changed.

28
Jan 2014

Crossing the Chasm: What's New, What's Not? Pt. 1

Crossing the Chasm: What's New, What's Not? Pt. 1

B2Bb2b2cb2cbusiness modelcloud computingConsumercrossing the chasmdistributionfour gearsmarketing

This post originally appeared on LinkedIn InfluencersFollow Geoffrey Moore on LinkedIn.

January 28 is the publication date for the third edition of Crossing the Chasm. As with the second edition, i have worked hard to preserve the original argument largely intact. The big change is all new case examples referencing companies who crossed the chasm sometime in the past two years. This should make the book a bit more accessible to the current generation of entrepreneurs and perhaps a fun reread for those looking for a refresh.

Bloggers

 
     

Key Topics

 
     

Here's Our Point of View

What's Yours?

CONTACT US

Parallax

Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.

RECENT NEWS

28
Aug 2017
Chasm Institute Makes Rare Director Appointment

Tobias Yergin Brings Customer-Centric Product Strategy Expertise to the Firm. Chasm Institute LLC announced today that Tobias Yergin has joined the firm.

read more ...
26
Jul 2017
CHASM INSTITUTE BRINGS ITS NEWEST BOOKS AND INNOVATION EXPERTISE TO JAPAN

The Japanese economy has long been renowned for its manufacturing expertise and its adherence to the quality principles of kaizen.  While this brought great success to Japan through the 1980s, the economy has yet to fully recover from the bursting of the “Nikkei Bubble” in 1990.

read more ...
12
Apr 2016
Chasm Institute Announces Initial Release of ChasmPlaybook

Today Chasm Institute announced the initial release of ChasmPlaybook, a native Salesforce.com application Read more ...

09
Sep 2014
Chasm Institute Honored with Brandon Hall Excellence Award

Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall 

read more ...
27
Aug 2014
Chasm Institute Mentors Intel "Make It Wearable" Finalist

Intel today announced the finalists in its "Make It Wearable" program, highlighting 10

read more ...

Twitter


Keep Informed

Stay informed about webinars, speaking engagements, blogs, and news about Chasm Institute. We promise to keep your information private and will never sell it or give it to anyone.