Chasm Institute and Option Six Win Bronze "Brandon Hall Excellence in Learning Award" in the Custom Content Category.
Marketing disruptive innovations is tough. Getting strategic alignment across the entire organization is a challenge. And instilling a common vocabulary among hundreds of people in the organization takes more than just "reading a book". "Foundations of High-Tech Marketing" is an online (elearning) training program delivered via hosting or yourcompany's intranet that helps high-tech organizations better understand, communicate and execute strategy for marketing disruptive innovations. It is based on principles from Geoffrey Moore's business best-sellers includingCrossing the ChasmandInside the Tornado, plusThe Chasm Companionby Paul Wiefels.
The objectives of this program are threefold:
Any employee who needs to understand the basic principles around which the company develops and executes its marketing strategy
High-Tech Marketing Basics
Buyer Behavior will introduce you to five key types of buyers: technology enthusiasts, visionaries, pragmatists, conservatives, and skeptics
Dynamics of Market Development will introduce you to the six phases of the TALC: the Early Market, the Chasm, the Bowling Alley, the Tornado, Main Street, and Total Assimilation.
Planning Your Strategy contains a broad set of tools used to clarify and confirm your category and determine its place relative to the TALC.
Modeling Your Strategy contains nine key elements of strategy and explains how the execution of each of these nine elements changes as your category evolves through the TALC.
Advanced Concepts helps validate and clarify the strategy direction you are taking for your category. In this module you will be introduced to an additional set of tools.
Templates for creating a summary 9-point strategy
Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies.
Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.
Tobias Yergin Brings Customer-Centric Product Strategy Expertise to the Firm. Chasm Institute LLC announced today that Tobias Yergin has joined the firm.
The Japanese economy has long been renowned for its manufacturing expertise and its adherence to the quality principles of kaizen. While this brought great success to Japan through the 1980s, the economy has yet to fully recover from the bursting of the “Nikkei Bubble” in 1990.
Today Chasm Institute announced the initial release of ChasmPlaybook, a native Salesforce.com application Read more ...
Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall
Intel today announced the finalists in its "Make It Wearable" program, highlighting 10
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