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Geoffrey Moore | Mark Cavender | Michael Eckhardt | Philip Lay

Join us as we discuss current topics in high-tech marketing

Blogs by the Chasm Institute Team & Colleagues

 
     
05
Feb 2014

CES 2014: B2B's Role in Crossing the Chasm

CES 2014: B2B's Role in Crossing the Chasm

3d printing4kchasmconservativesConsumerdisruptive innovationspragmatiststechnology adoption life cycletechnology enthusiastsvisionarieswearables

The 2014 Consumer Electronics Show (CES) has come and gone. Vendors demonstrated how wearables, 4K OLED TVs, and 3-D printing, among many other categories, would change our lives. And no doubt one day some of them will. But not so fast. Lots of cool stuff, but for some categories, mass consumer adoption lies further down the road. Although these "consumer" products are being launched at the CES, in order to cross the chasm many of these are in reality going to be selling to business for some time to come. The Technology Adoption Life Cycle (TALC) can serve as a compass for how to navigate the waters of both consumer and business adoption. For disruptive innovations, consumer adoption may eventually happen, but only after the category crosses the chasm in business.

29
Jan 2014

Crossing the Chasm: What's New, What's Not? Part 2

Crossing the Chasm: What's New, What's Not? Part 2

conservativescrossing the chasmpragmatistsskepticstechnology adoption life cycletechnology enthusiastsvisionarieswhole product

This post originally appeared on LinkedIn InfluencersFollow Geoffrey Moore on LinkedIn.

In the blog prior to this one, I outlined seven things I thought were not only new but in a way that impacts the application of the crossing the chasm market development model. In this blog, I want to provide a counterbalance to that and present seven things I believe have not changed.

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Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.

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