This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings.
2014
HarperCollins
Addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities.
2011
A book on managing innovation in public enterprises
2005
Penguin Portfolio
A book on managing for shareholder value for management teams in public enterprises.
2002
A follow-on work to Crossing the Chasm that deals with the dynamics of post-chasm markets, in particular the market share battle during hyper-growth that results in the anointing the market leader or gorilla.
1995