Our Programs are Based on Geoffrey Moore's Best-Selling Business Books

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings.

2014

HarperCollins

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Escape Velocity: Free Your Company's Future from the Pull of the Past

Addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities.

2011

HarperCollins

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Dealing with Darwin: How Great Companies Innovate at Every Phase of their Evolution

A book on managing innovation in public enterprises

2005

Penguin Portfolio

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Living on the Fault Line: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

A book on managing for shareholder value for management teams in public enterprises.

2002

HarperCollins

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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

A follow-on work to Crossing the Chasm that deals with the dynamics of post-chasm markets, in particular the market share battle during hyper-growth that results in the anointing the market leader or gorilla.

1995

HarperCollins

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Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.

RECENT NEWS

12
Apr 2016
Chasm Institute Announces Initial Release of ChasmPlaybook

Today Chasm Institute announced the initial release of ChasmPlaybook, a native Salesforce.com application Read more ...

09
Sep 2014
Chasm Institute Honored with Brandon Hall Excellence Award

Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall 

read more ...
27
Aug 2014
Chasm Institute Mentors Intel "Make It Wearable" Finalist

Intel today announced the finalists in its "Make It Wearable" program, highlighting 10

read more ...

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