Marc Rose

Director - Strategy Services

Marc Rose has over 25 years of executive experience at multinationals in highly-competitive markets, including United Technologies, GK Technologies, PepsiCo International, and Fidelity International. Rose earned his B.A. and Master's degrees in Engineering from Cornell University, was elected to Tau Beta Pi, and was also named a Cornell post-graduate Teaching Fellow. He also holds an MBA from the Harvard Business School. He specializes in helping marketing / R&D executives and their product teams define the most effective marketing strategy for:

  • New products scheduled for launch in the next 6 to 18 months
  • Established products that are not currently achieving market share and profit objectives

Previously, Marc's work at large growth companies focused on conducting cost / benefit modeling of alternative product strategies, and analysis of how customers adopt and deploy technology solutions in developed and developing markets.

As Director - Strategy Services at Chasm Institute, Marc Rose provides training workshops and practical tools for accelerating the adoption of new hardware and software solutions by mainstream customers. His clients include Intel Corporation, Agilent Technologies, Cisco, Hewlett-Packard, LMC Data Systems, Mentor Graphics, Autodesk, and other multinational companies. He has conducted customer analysis and developed strategic business plans for  a wide range of high-tech products and services.

Marc divides his schedule between teaching marketing strategy workshops and helping product teams develop successful "9-Point Go-to-Market" plans. He delivers the following workshops in Europe, the Middle East, Latin America, and Asia Pacific:

  • High-Tech Market Strategy
  • Crossing the Chasm
  • Bowling Alley Success
  • Inside the Tornado
  • Winning on Main Street

Marc has held positions in the United States, Europe, Latin America, and Asia Pacific. He is fluent in English, French, and Spanish.

To contact Marc Rose:

email

tel (650) 557-2181

 

Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.

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