So what's the difference between workshops and training? Workshops focus on a specific business problem, and typically involve a group of 8-12 people. Training is focused on the transfer of knowledge, and typically involves a group of approximately 24 people. But the topics are generally the same. These workshops are not theoretical…they are real-world oriented using your own company’s products as case studies. Your team will learn proven principles of high-tech marketing, and they will apply these principles by actually building strategy for specific products.
If you could look at your business from the outside-in, such as how a potential investor might do, how attractive would your company be? And what could you do differently to increase your valuation long-term?
The objective of this session is to develop the knowledge and skills required to manage a portolio of products, across many different phases of the Technology Adoption Life Cycle.
None
1 day
Geoffrey Moore's seminal classic "Crossing the Chasm" has become known as the bible of high-tech marketing. Malcolm Gladwell says that "Crossing the Chasm is "likely the best business book ever." Learn and apply these winning principles to your company.
The purpose of this program is to develop the knowledge and skills required to create and execute a strategy for "Crossing the Chasm." This program includes materials and concepts contained in Geoffrey Moore's latest book Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers.
The purpose of this session is to develop the knowledge and skills required to create and execute Tornado and Main Street market strategies that will lead to market leadership.
Achieving Escape Velocity (recommended)
The purpose of this session is to teach your people how to make their strategy come to life by planning five specific implementation programs:
The Chasm Companion
Framing Strategy
Crossing the Chasm OR Mature Market Strategy
A relationship with a business partner can often sour if it is not a win for both firms. But what really defines a "win"? Clearly, it begins with an agreement on what is to be accomplished, why this is important, and how both companies intend to work together. This program is designed to be attended by representatives of two firms who are engaged in a business partnering relationship to serve a specific market.
The purpose of this program is to improve the business partnership between two firms to the benefit of both. This is done by:
1.5 days
The purpose of this session is to develop the knowledge and skills required to effectively sell big-ticket disruptive innovations, even when there is no pre-established budget for such a purchase.
Before creating a market development strategy, it is imperative that product management and product marketing teams have a clear understanding of the needs of their target customer segment. "Listening for Customer Insights" is a practical, real-world workshop, using live customers to gain a better understanding of customer needs.
"Listening for Customer Insights" is designed to facilitate the planning, conducting, and gaining of a deeper understanding of customer “wants and needs”, based on a structured Chasm Institute approach to the insight generation process and toolset.
Participants will gain pracitical skills in 6 major areas during this "Listening for Customer Insights" workshop. Actual "customer insights" sessions with enterprise, commercial or vertical market customers will be conducted - and the results analyzed and integrated into the client's product generation process.