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29
Jan 2014

Crossing the Chasm: What's New, What's Not? Part 2

Principal, GeoffreyAMoore; Chairman Emeritus, Chasm Institute LLC - Geoffrey Moore
Crossing the Chasm: What's New, What's Not? Part 2

conservativescrossing the chasmpragmatistsskepticstechnology adoption life cycletechnology enthusiastsvisionarieswhole product

This post originally appeared on LinkedIn Influencers. Follow Geoffrey Moore on LinkedIn.

In the blog prior to this one, I outlined seven things I thought were not only new but in a way that impacts the application of the crossing the chasm market development model. In this blog, I want to provide a counterbalance to that and present seven things I believe have not changed.

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Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.

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