Honors and Achievements

12
May 2016
Chasm Institute LLC Announces Initial Release of ChasmPlaybook
Chasm Institute LLC Announces Initial Release of ChasmPlaybook

Today Chasm Institute announced the initial release of ChasmPlaybook, a native Salesforce.com application that helps team members to plan, implement, and track vertical market initiatives in the cloud.

ChasmPlaybook is strategic market development methodology that helps teams collaboratively plan and execute strategies to create and sustain market leadership. It is available as a supporting tool for Chasm Institute's action workshops, in both an analog version and now a digitized version built on Salesforce.com's Force.com platform. Additional information is available on Chasm Institute's website and the Salesforce AppExchange.


09
Sep 2014
Chasm Institute Honored with Brandon Hall Excellence Award
Chasm Institute Honored with Brandon Hall Excellence Award
Chasm Institute and our client Quantum7 were selected by the Brandon Hall Group, the pre-eminent HCM research and analyst organization focused on Learning and Development, Leadership Development, Talent Management, Talent Acquisition, and Workforce Management, as winners of the 2014 Brandon Hall Group Excellence Awards on Tuesday, September 9. In the category of Excellence in Sales and Marketing, we assisted Quantum7 with their market development strategy using the ChasmPlaybook application, and were honored with the Best Marketing Operations Strategy.

27
Aug 2014
Chasm Institute Mentors Intel
Chasm Institute Mentors Intel "Make It Wearable" Finalist
Intel today announced the finalists in its "Make It Wearable" program, highlighting 10 promising companies that have created innovative wearable technology. Arc Wearables, mentored in the Make It Wearable program by Chasm Institute's Mark Cavender, was selected as a finalist in the program, and received an award of $50,000.00 to go towards initial development of their product.
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14
Jan 2014
Crossing the Chasm, 3rd Edition Released Today
Crossing the Chasm, 3rd Edition Released Today

"Crossing the Chasm, 3rd. Edition: Marketing and Selling Disruptive Products to Mainstream Customers" was released today. This third edition brings Moore's classic work up do date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.



01
Nov 2006
Chasm Institute and Option Six Win Bronze “Brandon Hall Excellence in Learning Award”

Chasm Institute LLC, a strategic marketing education and professional development company, and Option Six, Inc., an eLearning company, announced today that Brandon Hall Research, an independent expert in eLearning has recognized their online learning course, “Foundations of High-Tech Marketing”, through The Brandon Hall Excellence in Learning Award.  “Foundations of High-Tech Marketing” is based on Geoffrey Moore’s classic writings “Crossing the Chasm” and “Inside the Tornado” along with a newer book entitled “The Chasm Companion” by Paul Wiefels, coupled with real-world consulting experience from hundreds of high-tech client engagements over the past ten years. This course introduces marketers to key principles in strategy development for high-tech companies.

 

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Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.

RECENT NEWS

12
Apr 2016
Chasm Institute Announces Initial Release of ChasmPlaybook

Today Chasm Institute announced the initial release of ChasmPlaybook, a native Salesforce.com application Read more ...

09
Sep 2014
Chasm Institute Honored with Brandon Hall Excellence Award

Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall 

read more ...
27
Aug 2014
Chasm Institute Mentors Intel "Make It Wearable" Finalist

Intel today announced the finalists in its "Make It Wearable" program, highlighting 10

read more ...

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