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The 2014 Consumer Electronics Show (CES) has come and gone. Vendors demonstrated how wearables, 4K OLED TVs, and 3-D printing, among many other categories, would change our lives. And no doubt one day some of them will. But not so fast. Lots of cool stuff, but for some categories, mass consumer adoption lies further down the road. Although these "consumer" products are being launched at the CES, in order to cross the chasm many of these are in reality going to be selling to business for some time to come. The Technology Adoption Life Cycle (TALC) can serve as a compass for how to navigate the waters of both consumer and business adoption. For disruptive innovations, consumer adoption may eventually happen, but only after the category crosses the chasm in business.
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This post originally appeared on LinkedIn Influencers. Follow Geoffrey Moore on LinkedIn.
January 28 is the publication date for the third edition of Crossing the Chasm. As with the second edition, i have worked hard to preserve the original argument largely intact. The big change is all new case examples referencing companies who crossed the chasm sometime in the past two years. This should make the book a bit more accessible to the current generation of entrepreneurs and perhaps a fun reread for those looking for a refresh.