ChasmPlaybook is a strategic market development methodology that helps teams collaboratively plan and execute strategies to create and sustain market leadership. It is available as a supporting tool for Chasm Institute's action workshops, in both an analog version and now a digitized version built on Salesforce.com's Force.com platform. The digitized ChasmPlaybook is integrated with Salesforce.com's Sales Cloud CRM data including Leads, Accounts, Contacts, and Opportunities.
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