ChasmPlaybook - Plan / Execute / Track your Vertical Market Initiatives in the Cloud

ChasmPlaybook is strategic market development methodology that helps teams collaboratively plan and execute strategies to create and sustain market leadership. It is available as a supporting tool for Chasm Institute's action workshops, in both an analog version and now a digitized version built on's platform. The digitized ChasmPlaybook is integrated with's Sales Cloud CRM data including Leads, Accounts, Contacts, and Opportunities.

ChasmPlaybook is designed for high-tech companies who:

  • Need a better way to plan and implement their market development strategy
  • Compete in one or multiple categories
  • Have one or multiple products per category
  • Need to analyze and prioritize end-user cases (scenarios)
  • Have one or multiple vertical market initiatives per product
  • Need to ensure that all go-to-market programs are implemented for each vertical market initiative

It can also be used by early-stage companies who need an organized, cohesive pathway for achieving success. Venture capital firms and accelerators can use ChasmPlaybook to collaboratively plan market development strategies with their portfolio companies.

ChasmPlaybook helps teams plan and execute market development strategies to create and sustain market leadership. Based on the writings of Geoffrey Moore, from Crossing the Chasm to his recent book Escape Velocity, it also incorporates real-world best practices garnered from engagements with hundreds of companies over the past 20 years. ChasmPlaybook helps teams gain clarity regarding their categories and Tech Market Model placement, get consensus on product marketing strategies, explore and prioritize end-user scenarios, create and manage Vertical Market Initiatives, and define and execute go-to-market programs. For more information please email us and we will respond promptly.

Download .pdf presentation slides of ChasmPlaybook.

To learn more, view our listing in the Salesforce AppExchange.


Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.


Aug 2017
Chasm Institute Makes Rare Director Appointment

Tobias Yergin Brings Customer-Centric Product Strategy Expertise to the Firm. Chasm Institute LLC announced today that Tobias Yergin has joined the firm.

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Jul 2017

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Apr 2016
Chasm Institute Announces Initial Release of ChasmPlaybook

Today Chasm Institute announced the initial release of ChasmPlaybook, a native application Read more ...

Sep 2014
Chasm Institute Honored with Brandon Hall Excellence Award

Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall 

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Aug 2014
Chasm Institute Mentors Intel "Make It Wearable" Finalist

Intel today announced the finalists in its "Make It Wearable" program, highlighting 10

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