Join Chasm Institute's Tobias Yergin and 8x8's Hang Black for this informative event on July 30. 

read more ...

Tobias Yergin Brings Customer-Centric Product Strategy Expertise to the Firm

San Bruno, Calif. – August 14, 2017 – Chasm Institute LLC, the leader in helping high-tech companies accelerate market success, announced today that Tobias Yergin has joined the firm. With more than 25 years of industry experience, Yergin has a successful track record of driving revenue and market growth through the development of disruptive products and services.

read more ...

The Japanese economy has long been renowned for its manufacturing expertise and its adherence to the quality principles of kaizen.  While this brought great success to Japan through the 1980s, the economy has yet to fully recover from the bursting of the “Nikkei Bubble” in 1990.  This 25+ year period of tepid growth ties directly to Japan’s struggles in integrating technology advances into its manufactured products…from products with embedded software to new business models based on IoT, AI, machine learning, cognitive computing, and social networks.

Some, like former Sun Microsystems founder Scott McNealy, have recently claimed that Japan simply lacks the ability to innovate, and should instead “buy innovation from others”.  While some would counter this claim with the successes Japan has demonstrated in the gaming industry (Nintendo, Sony, Sega), others point to the struggles of Japan’s many heavy industrial companies that have largely stood witness to the success of manufacturing-driven companies like GE who have embraced the Industrial Internet of Things (IIoT). 

In our interactions with Japanese companies in Tokyo over the past year, we have spoken with industry manufacturing and tech leaders who are actively working with IoT, AI, and embedded software solutions.  Japan’s struggles with innovation do not reflect a lack of innovative capabilities in our view; rather, the path from new product innovation to market success lies primarily in the absence of the right frameworks, models, and operating models needed to successfully launch and grow disruptive new products.  

More specifically, Japanese companies must come to terms with a traditional business culture that is averse to radical change and disruption.  Such a culture can quash the kind of entrepreneurial culture needed to develop, launch, and grow disruptive innovations.  “The nail that stands up gets hammered down” is an oft quoted saying in Japan that must be addressed when cultivating innovations. 

In addition, product innovations in Japan tend to be viewed as the province of engineering teams who lack the market development skills and cross functional support needed to capture and win new markets.

We at Chasm Institute are determined to help Japanese companies develop the skills and culture to win with technology innovation.

Our best selling books from Silicon Valley thought leader Geoffrey Moore are now available in Japanese, including our 3 most recent books “Crossing the Chasm 2.0”, “Escape Velocity”, and soon to be published this Summer, “Zone to Win”.  Our books have sold over 2,000,000 copies worldwide, and reflect our learnings from over 500 engagements during the past 15 years with companies like IBM, GE, Google, Cisco, Salesforce, and many other global companies.

We are now working with both global multinationals operating in Japan, and large traditional Japanese companies operating in manufacturing and tech-based businesses.

We travel to Japan on a quarterly basis where we conduct training programs, seminars, and support in-depth project development…with materials and content available in both English and Japanese.

We are working with business, governmental, and academic leaders on issues tied to open innovation, change management, and winning market development approaches.

And we have just launched our Japanese website…www.chasminstitute.com/jp…where our blogs, published articles, frameworks, models, webinar content, and overall approach to driving new product success is available in Japanese.

Those interested in working with us in Japan can contact our Japan Programs Director, Makoto Akai, at akai@mkt-i.jp.  We look forward to discussing how to successfully launch and grow tech products in Japan, or seeing you on one of our future visits.
read more ...

Today Chasm Institute announced the initial release of ChasmPlaybook, a native Salesforce.com application that helps team members to plan, implement, and track vertical market initiatives in the cloud.

ChasmPlaybook is strategic market development methodology that helps teams collaboratively plan and execute strategies to create and sustain market leadership. It is available as a supporting tool for Chasm Institute's action workshops, in both an analog version and now a digitized version built on Salesforce.com's Force.com platform. Additional information is available on Chasm Institute's website and the Salesforce AppExchange.

Chasm Institute and our client Quantum7 were selected by the Brandon Hall Group, the pre-eminent HCM research and analyst organization focused on Learning and Development, Leadership Development, Talent Management, Talent Acquisition, and Workforce Management, as winners of the 2014 Brandon Hall Group Excellence Awards on Tuesday, September 9. In the category of Excellence in Sales and Marketing, we assisted Quantum7 with their market development strategy using the ChasmPlaybook application, and were honored with the Best Marketing Operations Strategy.

Intel today announced the finalists in its "Make It Wearable" program, highlighting 10 promising companies that have created innovative wearable technology. Arc Wearables, mentored in the Make It Wearable program by Chasm Institute's Mark Cavender, was selected as a finalist in the program, and received an award of $50,000.00 to go towards initial development of their product.

read more ...

"Crossing the Chasm, 3rd. Edition: Marketing and Selling Disruptive Products to Mainstream Customers" was released today. This third edition brings Moore's classic work up do date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Mark Cavender and Michael Eckhardt honored in Silicon Valley American Marketing Association "Marketing Thought" publishing contest. Marketing Thought is a ground breaking mid-day conference that focuses on high level ideas and concepts that can be filtered down to accelerate and enhance the use of tools, tactics, and strategies that drive results.

read more ...

Chasm Institute LLC, a strategic marketing education and professional development company, and Option Six, Inc., an eLearning company, announced today that Brandon Hall Research, an independent expert in eLearning has recognized their online learning course, “Foundations of High-Tech Marketing”, through The Brandon Hall Excellence in Learning Award.  “Foundations of High-Tech Marketing” is based on Geoffrey Moore’s classic writings “Crossing the Chasm” and “Inside the Tornado” along with a newer book entitled “The Chasm Companion” by Paul Wiefels, coupled with real-world consulting experience from hundreds of high-tech client engagements over the past ten years. This course introduces marketers to key principles in strategy development for high-tech companies.

 

read more ...