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Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.

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Latest Blogs

 
     

Latest Blogs

 
     
CES 2014: B2B's Role in Crossing the Chasm
2/5/2014 9:00 AM | Mark Cavender
7 Deadly Sins: How to Successfully "Cross the Chasm" by Avoiding these Mistakes
1/9/2014 10:00 AM | Mark Cavender
Steve Jobs: Master of the "Whole Product"
8/25/2011 2:00 PM | Mark Cavender

RECENT NEWS

28
Aug 2017
Chasm Institute Makes Rare Director Appointment

Tobias Yergin Brings Customer-Centric Product Strategy Expertise to the Firm. Chasm Institute LLC announced today that Tobias Yergin has joined the firm.

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26
Jul 2017
CHASM INSTITUTE BRINGS ITS NEWEST BOOKS AND INNOVATION EXPERTISE TO JAPAN

The Japanese economy has long been renowned for its manufacturing expertise and its adherence to the quality principles of kaizen.  While this brought great success to Japan through the 1980s, the economy has yet to fully recover from the bursting of the “Nikkei Bubble” in 1990.

read more ...
12
Apr 2016
Chasm Institute Announces Initial Release of ChasmPlaybook

Today Chasm Institute announced the initial release of ChasmPlaybook, a native Salesforce.com application Read more ...

09
Sep 2014
Chasm Institute Honored with Brandon Hall Excellence Award

Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall 

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27
Aug 2014
Chasm Institute Mentors Intel "Make It Wearable" Finalist

Intel today announced the finalists in its "Make It Wearable" program, highlighting 10

read more ...

Latest Blogs

 
     
CES 2014: B2B's Role in Crossing the Chasm
2/5/2014 9:00 AM | Mark Cavender
7 Deadly Sins: How to Successfully "Cross the Chasm" by Avoiding these Mistakes
1/9/2014 10:00 AM | Mark Cavender
Steve Jobs: Master of the "Whole Product"
8/25/2011 2:00 PM | Mark Cavender

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