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Geoffrey Moore | Mark Cavender | Michael Eckhardt | Andrew Salzman | Philip Lay

Join us as we discuss current topics in high-tech marketing

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12
Apr 2016

A System of Record for Market Development

Founder & Managing Director, Chasm Institute LLC - Mark Cavender
A System of Record for Market Development

Crossing the chasmSaaSCloud ChasmPlaybookcrossing the chasmMarket Development

Sports teams have one for each game. Theatre companies have one for each production. Political parties have one for each campaign. And high-tech companies...well, not so fast. What are we talking about? Playbooks. Their purpose: to coordinate a group of autonomous individuals, performing a complex activity, to achieve a predetermined and gratifying result. 

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Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.

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