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Blogs

Geoffrey Moore | Mark Cavender | Michael Eckhardt | Andrew Salzman | Philip Lay
Join us as we discuss current topics in high-tech marketing

Blogs by the Chasm Institute Team & Colleagues

Jan 2014

7 Deadly Sins: How to Successfully "Cross the Chasm" by Avoiding these Mistakes

Managing Director, Chasm Institute LLC - Michael Eckhardt

box disruptive messaging pricing sap target customer whole product

Tech-based companies -- whether in Silicon Valley, Boston, Berlin, or Bangladore -- often seek "best practices" to accelerate growth for their key products or services. And that's clearly a good thing.

Bloggers

Founder & Managing Director, Chasm Institute LLC

Mark Cavender
5 2407 8/11/2016

Managing Director, Chasm Institute LLC

Michael Eckhardt
2 1101 4/21/2017

Principal, Chasm Group LLC

Andrew Salzman
1 36 8/18/2017

Principal, GeoffreyAMoore; Chairman Emeritus, Chasm Institute LLC

Geoffrey Moore
2 426 1/29/2014

Visiting Professor IESE Business School, Strategy Advisor to High-Tech Companies

Philip Lay
2 250 12/18/2014

Key Topics

Here's Our Point of View

What's Yours?

Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies.

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.

RECENT NEWS

Aug 2017

Chasm Institute Makes Rare Director Appointment

Tobias Yergin Brings Customer-Centric Product Strategy Expertise to the Firm. Chasm Institute LLC announced today that Tobias Yergin has joined the firm.

Jul 2017

CHASM INSTITUTE BRINGS ITS NEWEST BOOKS AND INNOVATION EXPERTISE TO JAPAN

The Japanese economy has long been renowned for its manufacturing expertise and its adherence to the quality principles of kaizen. While this brought great success to Japan through the 1980s, the economy has yet to fully recover from the bursting of the “Nikkei Bubble” in 1990.

Apr 2016

Chasm Institute Announces Initial Release of ChasmPlaybook

Today Chasm Institute announced the initial release of ChasmPlaybook, a native Salesforce.com application Read more ...

Sep 2014

Chasm Institute Honored with Brandon Hall Excellence Award

Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall

Aug 2014

Chasm Institute Mentors Intel "Make It Wearable" Finalist

Intel today announced the finalists in its "Make It Wearable" program, highlighting 10

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