Media

Home
Who We Are
What We Do
Resources
- Frameworks
- Tools
- Templates
- Webcasts
- Books
- Media
Blogs
Contact

Media

Home | Resources | Media

Credentials / Experience

Ph.D. University of Washington, BS Stanford University

Author: Crossing the Chasm, Escape Velocity, Dealing with Darwin, Living on the Fault Line, Inside the Tornado.

Mohr Davidow Ventures, TCG Advisors, The Chasm Group, Regis McKenna

Geoffrey Moore

Chairman Emeritus

Credentials / Experience

MBA University of North Texas

The Chasm Group, Oracle, JD Edwards, Dun & Bradstreet Software (McCormack & Dodge), The Service Bureau Company

Mark Cavender

Managing Director

Credentials / Experience

MBA Harvard Business School

Price Waterhouse (PwC), Harbridge Consulting, Hewlett-Packard, Pepsico

Michael Eckhardt

Managing Director

Credentials / Experience

M. Eng. Cornell University, MBA Harvard Business School

United Technologies, GK Technologies, Pepsico International, Fidelity International Ltd

Marc Rose

Director - Strategy Services

Credentials / Experience

Ph.D. Ohio State University

Hewlett-Packard, General Electric, Bell Laboratories

Betty Sproule

Director - Strategy Services

Credentials / Experience

MBA University of California

Qualcomm, SnapTrack (a Qualcomm company), Corsair Communications, Octel Communications, Hewlett-Packard

Steve Brown

Director - Strategy Services

Credentials / Experience

City University of New York - Queens College

Hewlett-Packard, Paul Capital Partners

Angela Martinez

Programs and Client Services Manager

Chasm Institute Methodology in the Media

Date	Title	Author	Media	Summary
1/26/2016	"How Will Bitcoin Technology Go Mainstream? An Analysis of 5 Strategies"	Laura Shin	Article	Chasm Institute Founder and Managing Director was quoted in this article discussing how Bitcoin will cross the chasm.
2/23/2015	"Ready! Aim! Fire!: How To Execute Successfully Every Time (Part 2)"	Bryan Stolle	Article	"This is the 2nd installment about startup planning and execution based on the concept of 'Ready, Aim, Fire' – a time-tested, tried-and-true adage that applies as much to the subject at hand as to shooting a gun or a bow and arrow or playing golf." Practical advice on crossing the chasm.
9/8/2014	"How VMWare Crossed the Chasm, Guest Post by Karl Rumelhart"	Karl Rumelhart	Blog	Sometimes crossing the chasm is done by being an essential part of another company's whole product, thus enabling both companies to cross the chasm. In this blog, Karl Rumelhart tells how VMWare crossed the chasm by being a part of IBM's whole product.
5/8/2014	"Changing Gears on a Game-Changing Business Model"	Matthew E. May	Article	"Technology and marketing guru Geoffrey Moore explains how entrepreneurs can grab a piece of the competitive marketplace of technological innovations."
5/2/2014	"Crossing the Chasm "	Scott McGrew	Video	Scott McGrew, host of Bay Area NBC "Press Here" interviews Geoffrey Moore about "Crossing the Chasm," with Quinton Hardy, NY Times and Michal Lev-Ram, Fortune.
4/9/2014	"Crossing the Chasm and Four Tech IPOs from Last Week"	Geoffrey Moore	Blog	"There is a new edition of Crossing the Chasm out with all new examples from the 21st century, along with a new model, the Four Gears, to focus more on B2C versus B2B business models. To show what’s new and what’s not, here’s a test drive with the new/old models and four tech companies that IPO’d last week."
4/2/2014	"Jumping Into the Tornado: Market Insights from the $19 Billion What's App Acquisition"	Geoffrey Moore	Article	"The fact that WhatsApp did not invest a single cent in marketing makes it an excellent example of what can be achieved with a deeply viral product experience in consumer markets."
3/31/2014	"Big Data: The Five Stages of Confronting Disruptive Innovation"	Lynn Greiner	Article	"Companies that have had success with innovation create the right organizational environment for innovative practices and products to germinate and flourish."
3/26/2014	"Technology Adoption in Consumer Markets"	Geoffrey Moore	Article	"Some time after the Y2 meltdown, a whole new raft of companies began to dominate the tech landscape, none of whom appeared to have crossed any chasms. Welcome to the world of Google, Facebook, YouTube, Amazon, and Skype."
3/21/2014	"Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?"	Geoffrey Moore	Article	"The lull in the adoption of new technologies comes into being whenever buyers must make a high-risk, low-data purchase decision. The risk comes from technologies that are not proven, solution suites that are not yet built out, partnerships that have yet to coalesce and standards that are still in flux."
3/13/2014	"CES 2014: B2B's Role in Crossing the Chasm"	Mark Cavender	Blog	The Technology Adoption Life Cycle (TALC) can serve as a compass for how to navigate the waters of both consumer and business adoption. For disruptive innovations, consumer adoption may eventually happen, but usually only after it first crosses the chasm in business.
3/7/2014	"Why the Rapid Spread of Some Tech Could Lead to Its Demise"	Geoffrey Moore	Article	Concepts from the original "Crossing the Chasm" brought into the current decade in this Wired article. "A new market dynamic has resulted in a 'shallowing' out of the chasm on both sides. It's much easier to get into the market--and is just as easy to get kicked out of it."

Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies.

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.

RECENT NEWS

Aug 2017

Chasm Institute Makes Rare Director Appointment

Tobias Yergin Brings Customer-Centric Product Strategy Expertise to the Firm. Chasm Institute LLC announced today that Tobias Yergin has joined the firm.

Jul 2017

CHASM INSTITUTE BRINGS ITS NEWEST BOOKS AND INNOVATION EXPERTISE TO JAPAN

The Japanese economy has long been renowned for its manufacturing expertise and its adherence to the quality principles of kaizen. While this brought great success to Japan through the 1980s, the economy has yet to fully recover from the bursting of the “Nikkei Bubble” in 1990.

Apr 2016

Chasm Institute Announces Initial Release of ChasmPlaybook

Today Chasm Institute announced the initial release of ChasmPlaybook, a native Salesforce.com application Read more ...

Sep 2014

Chasm Institute Honored with Brandon Hall Excellence Award

Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall

Aug 2014

Chasm Institute Mentors Intel "Make It Wearable" Finalist

Intel today announced the finalists in its "Make It Wearable" program, highlighting 10

Twitter

Tweets by @ChasmInstitute

Keep Informed

Stay informed about webinars, speaking engagements, blogs, and news about Chasm Institute. We promise to keep your information private and will never sell it or give it to anyone.