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Chasm Institute Methodology in the Media

Date	Title	Author	Media	Summary
3/7/2014	"Why the Rapid Spread of Some Tech Could Lead to Its Demise"	Geoffrey Moore	Article	Concepts from the original "Crossing the Chasm" brought into the current decade in this Wired article. "A new market dynamic has resulted in a 'shallowing' out of the chasm on both sides. It's much easier to get into the market--and is just as easy to get kicked out of it."
3/13/2014	"CES 2014: B2B's Role in Crossing the Chasm"	Mark Cavender	Blog	The Technology Adoption Life Cycle (TALC) can serve as a compass for how to navigate the waters of both consumer and business adoption. For disruptive innovations, consumer adoption may eventually happen, but usually only after it first crosses the chasm in business.
3/21/2014	"Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?"	Geoffrey Moore	Article	"The lull in the adoption of new technologies comes into being whenever buyers must make a high-risk, low-data purchase decision. The risk comes from technologies that are not proven, solution suites that are not yet built out, partnerships that have yet to coalesce and standards that are still in flux."
3/26/2014	"Technology Adoption in Consumer Markets"	Geoffrey Moore	Article	"Some time after the Y2 meltdown, a whole new raft of companies began to dominate the tech landscape, none of whom appeared to have crossed any chasms. Welcome to the world of Google, Facebook, YouTube, Amazon, and Skype."
3/31/2014	"Big Data: The Five Stages of Confronting Disruptive Innovation"	Lynn Greiner	Article	"Companies that have had success with innovation create the right organizational environment for innovative practices and products to germinate and flourish."
4/2/2014	"Jumping Into the Tornado: Market Insights from the $19 Billion What's App Acquisition"	Geoffrey Moore	Article	"The fact that WhatsApp did not invest a single cent in marketing makes it an excellent example of what can be achieved with a deeply viral product experience in consumer markets."
4/9/2014	"Crossing the Chasm and Four Tech IPOs from Last Week"	Geoffrey Moore	Blog	"There is a new edition of Crossing the Chasm out with all new examples from the 21st century, along with a new model, the Four Gears, to focus more on B2C versus B2B business models. To show what’s new and what’s not, here’s a test drive with the new/old models and four tech companies that IPO’d last week."
5/2/2014	"Crossing the Chasm "	Scott McGrew	Video	Scott McGrew, host of Bay Area NBC "Press Here" interviews Geoffrey Moore about "Crossing the Chasm," with Quinton Hardy, NY Times and Michal Lev-Ram, Fortune.
5/8/2014	"Changing Gears on a Game-Changing Business Model"	Matthew E. May	Article	"Technology and marketing guru Geoffrey Moore explains how entrepreneurs can grab a piece of the competitive marketplace of technological innovations."
9/8/2014	"How VMWare Crossed the Chasm, Guest Post by Karl Rumelhart"	Karl Rumelhart	Blog	Sometimes crossing the chasm is done by being an essential part of another company's whole product, thus enabling both companies to cross the chasm. In this blog, Karl Rumelhart tells how VMWare crossed the chasm by being a part of IBM's whole product.
2/23/2015	"Ready! Aim! Fire!: How To Execute Successfully Every Time (Part 2)"	Bryan Stolle	Article	"This is the 2nd installment about startup planning and execution based on the concept of 'Ready, Aim, Fire' – a time-tested, tried-and-true adage that applies as much to the subject at hand as to shooting a gun or a bow and arrow or playing golf." Practical advice on crossing the chasm.
1/26/2016	"How Will Bitcoin Technology Go Mainstream? An Analysis of 5 Strategies"	Laura Shin	Article	Chasm Institute Founder and Managing Director was quoted in this article discussing how Bitcoin will cross the chasm.

Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies.

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.

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