ChasmPlaybook is strategic market development methodology that helps teams collaboratively plan and execute strategies to create and sustain market leadership. It is available as a supporting tool for Chasm Institute's action workshops, in both an analog version and now a digitized version built on Salesforce.com's Force.com platform. The digitized ChasmPlaybook is integrated with Salesforce.com's Sales Cloud CRM data including Leads, Accounts, Contacts, and Opportunities.

ChasmPlaybook is designed for high-tech companies who:

• Need a better way to plan and implement their market development strategy
• Compete in one or multiple categories
• Have one or multiple products per category
• Need to analyze and prioritize end-user cases (scenarios)
• Have one or multiple vertical market initiatives per product
• Need to ensure that all go-to-market programs are implemented for each vertical market initiative

It can also be used by early-stage companies who need an organized, cohesive pathway for achieving success. Venture capital firms and accelerators can use ChasmPlaybook to collaboratively plan market development strategies with their portfolio companies.

ChasmPlaybook helps teams plan and execute market development strategies to create and sustain market leadership. Based on the writings of Geoffrey Moore, from Crossing the Chasm to his recent book Escape Velocity, it also incorporates real-world best practices garnered from engagements with hundreds of companies over the past 20 years. ChasmPlaybook helps teams gain clarity regarding their categories and Tech Market Model placement, get consensus on product marketing strategies, explore and prioritize end-user scenarios, create and manage Vertical Market Initiatives, and define and execute go-to-market programs. For more information please email us and we will respond promptly.

Download .pdf presentation slides of ChasmPlaybook.

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