Templates

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Our Templates Will Help Your Team Create a Winning Market Development Strategy

. . . use them to drive down into the details.

Download these tools to help you and your team in the creating and analyzing of potential market segments / applications:

Credentials / Experience

Ph.D. University of Washington, BS Stanford University

Author: Crossing the Chasm, Escape Velocity, Dealing with Darwin, Living on the Fault Line, Inside the Tornado.
Mohr Davidow Ventures, TCG Advisors, The Chasm Group, Regis McKenna

Geoffrey Moore

Chairman Emeritus

Credentials / Experience

MBA University of North Texas

The Chasm Group, Oracle, JD Edwards, Dun & Bradstreet Software (McCormack & Dodge), The Service Bureau Company

Mark Cavender

Managing Director

Credentials / Experience

MBA Harvard Business School

Price Waterhouse (PwC), Harbridge Consulting, Hewlett-Packard, Pepsico

Michael Eckhardt

Managing Director

Credentials / Experience

M. Eng. Cornell University, MBA Harvard Business School

United Technologies, GK Technologies, Pepsico International, Fidelity International Ltd

Marc Rose

Director - Strategy Services

Credentials / Experience

Ph.D. Ohio State University

Hewlett-Packard, General Electric, Bell Laboratories

Betty Sproule

Director - Strategy Services

Credentials / Experience

MBA University of California

Qualcomm, SnapTrack (a Qualcomm company), Corsair Communications, Octel Communications, Hewlett-Packard

Steve Brown

Director - Strategy Services

Credentials / Experience

City University of New York - Queens College

Hewlett-Packard, Paul Capital Partners

Angela Martinez

Programs and Client Services Manager

Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.

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