Thursday, July 10, 2014
 
Achieve Success in High-Tech Marketing . . .
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Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing  the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. Our solutions help companies align their development, marketing, and sales functions to achieve and maintain market leadership in their categories.

The Technology Adoption Life Cycle introduced a completely new way of examining how customers adopt disruptive innovations. If your workforce understands and leverages it, your business will be more successful. Ignore it and you risk losing leadership as markets change.

 

 

Stay informed about webinars, speaking engagements, blogs, and news about Chasm Institute. We promise to keep your information private and will never sell it or give it to anyone.



  

. . . Based on Best Practices

  

Crossing the Chasm 3.0 Workshop

Get your team on the same page in a 1.5-day Crossing the Chasm 3.0 action-packed workshop. You will discover:

  • Where your category is in the Technology Adoption Life Cycle
  • How to leverage the dynamics of the high-tech market development model
  • How to develop a 9-point strategy for Crossing the Chasm (this is also applicable for a Bowling Alley strategy)
  • How to plan go-to-market programs for accelerating growth
  • How to use the Four Gears model for for B2C or B2B2C marketing

How to Engage

There are many ways to engage with Chasm Institute. These include:

  • Reading Geoffrey Moore's best-selling books
  • Keynote speeches
  • Executive briefing sessions
  • Action workshops
  • Break-out growth projects

For more information click here.


Geoffrey Moore Videos

View Geoffrey Moore discussing "Crossing the Chasm: What's New, What's Not" at Strata 2014.

View Geoffrey Moore in an interview entitled "Crossing the Chasm" on the BizSpark show.

View Geoffrey Moore's video "Escape Velocity: Portfolio Management in the Age of Disruption."


Crossing the Chasm, 3rd. Edition

Revised and Updated

Geoffrey Moore's latest book Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers has all new examples and case studies from today's leading high-tech companies including SalesForce.com, Workday, VMware and many more. In addition, a new chapter on B2C marketing of high-tech products has been added. It is available now via Amazon.com.

Chasm Institute's action workshops have been completely updated with all-new materials and examples from Geoffrey's latest edition of Crossing the Chasm.

Stay tuned for our upcoming webinar series "Crossing the Chasm 3.0" which will be announced soon.


Virtual Workshops

technology marketing high-tech marketing marketing education marketing training technology marketing training high-tech marketing training technology marketing education high-tech marketing education

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