HIGH-TECH MARKET SUCCESS IN TURBULENT TIMES: Skills + Tools to Drive Marketing and Sales in 2009
All webinars start promptly at 10:00AM PST, and last for 45 minutes including Q&A. Webinars are co-presented by Mark Cavender and Michael Eckhardt, both of which are Managing Directors with Chasm Institute LLC, with occasional guest speakers.
These webinars are complimentary and are our way of introducing you and your organization to the proven principles in Geoffrey Moore's legendary books Crossing the Chasm, Inside the Tornado, and Living on the Fault Line, coupled with Paul Wiefel's book The Chasm Companion. These concepts and methodologies have been tested and refined over time in hundreds of client engagements.
Registration / login at the Chasm Forum website (www.chasmforum.com) is required to view archived webinars.
Date
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Topic
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Nov. 11
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The Technology Adoption Life Cycle 2.0: Skills + frameworks to accelerate sales of disruptive and mainstream products
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Archive
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Nov. 25
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Customer Adoption: How does buyer influence change across the TALC, what causes the Chasm, and what can I do about it?
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Archive |
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Dec. 11
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Market Dynamics for High-Tech: How must marketing + sales priorities and skills change as product categories mature across the TALC?
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Dec. 23
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Choosing the Right Market Development Strategy: The 9-point toolset for getting marketing + sales aligned
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Archive
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Jan. 22
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Point 1 of 9 - Target Customer: Identifying the changing roles of end-users, technical and economic buyers across the TALC
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Archive
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Feb. 5
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Point 2 of 9 - Compelling Reason to Buy: How can sales + marketing better address changing customer buying motivations across the TALC?
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Archive
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Feb. 19
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Point 3 of 9 - Whole Product: How must our solution change across the TALC, and why is this critical for sales + marketing?
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Archive
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Mar. 5
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Point 4 of 9 - Partners and Allies: How can sales + marketing optimize solution partners across the TALC?
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Archive
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Mar. 19
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Point 5 of 9 - Distribution: How should marketing + sales plan and execute optimal sales and channel strategies as they change across the TALC?
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Archive
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Apr. 2
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Point 6 of 9 - Pricing: How can sales + marketing better understand pricing and price elasticity across the TALC?
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Archive
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| Apr. 3 |
Benchmarking of Regions: Planning for SME growth based on category maturity |
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Archive |
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Apr. 16
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Point 7 of 9 - Competition: How should marketing + sales address the changing competitive threats across the TALC?
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Archive
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Apr. 30
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Point 8 of 9 - Messaging / Positioning: How must sales + marketing adjust outbound marketing communications across the TALC?
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Archive |
| May 14 |
Point 9 of 9 - Next Target: How can marketing + sales leverage success into adjacent segments, markets and geographies?
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Archive |
| May 28 |
Marketing Disruptive Technologies: 4 myths + misunderstandings and how they impact workforce skills and capabilities
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Archive |
| Jun. 11 |
Managing and Optimizing Your Brand: How to create and maintain brand loyalty across the Technology Adoption Life Cycle
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Archive |
| Jun. 25 |
More Effective Sales Conversations: How to extend product positioning + messaging to improve sales results across the Technology Adoption Life Cycle
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Archive |